Posted on 28th Jun 2012 @ 10:25 AM
Bead behemoth Pandora recently took the prize for the highest fan activity on New York digital think tank L2's Facebook IQ Index after seeing the most weekly fan posts in the index.
According to L2, the Top 10 list is dominated by brands skilled at engaging visitors through user-generated content and local pages and posts. Pandora topped the index with 1,040 average weekly posts – the highest in the index across all categories. Last year, the company’s fan engagement ranked first in the jewelry category and third across all categories.
In addition, its 1,372,030 "Likes" as of May 2012 placed it third in the jewelry category and 10th among all brands.
"Pandora's Facebook page has the most active fans in the prestige industry, a testament to the brand's ability to leverage a tight-knit offline community into a highly-engaged online gathering," said Daniella Caplan, L2 associate and Facebook IQ Index research lead.
"Pandora is a fundamentally social brand,” said senior vice president of Group Marketing Mikkel Berg. “Our jewelry is both inspired by and created for women around the world, and Facebook helps us fulfill our ambition of helping women from all walks of life express their individualities and share their unique stories."
"The Facebook platform also offers a unique forum for facilitating dialogue between our customers – and provides real-time feedback that drives our innovation and improves our understanding of our customers' wants and needs."
L2 is a think tank for digital innovation based in New York. Its Digital IQ Index reports provide brands with a benchmark to measure digital competence against their peers.